Blinko accelerates with Gemini generative artificial intelligence

Blinko, an innovative advertising intelligence scale-up, faces a major challenge: meeting growing demand while maintaining impeccable quality. With teams under pressure and an IT provider struggling, the solution lies in integrating Generative AI. Discover how SOS-CTO orchestrated a technological transformation, enabling Blinko to automate its processes while preserving human expertise. A step towards the future of augmented business intelligence, where precision and speed are now within reach. Dive into this captivating success story!

Situation: victim of its own success

Blinko [www.blinkogroup.com] is a scale-up specializing in advertising and media monitoring. Its pitch? To offer advertisers and agencies a comprehensive database of calls for tender, competitions and budget allocationsResult: delighted customers, but... a machine that runs faster and faster.

👉 The problem: teams are receiving increasingly complex requests, with a requirement for near real time. Quality (human review, manual aggregation, contextual enrichment) is not negotiable. But recruiting, training and maintaining an army of analysts becomes difficult.

The incumbent IT provider is excellent and competent... but it too is a victim of its own success. It's impossible to deliver in short bursts and in a hyper-iterative mode.

Brief : market pressure, human bottleneck, strategic risk.

The business case: no compromise on quality

Blinko must:

  • keep a reliability rate > 98% on data (advertisers, agencies, brands, budgets, categories);
  • absorb one double-digit volume growth without doubling the workforce;
  • deliver insights in hours, not weeks.

Conventional methods are reaching their limits. only logical way out : integrate Generative AI, but in a controlled, orchestrated way, and with an expert eye.

Call to SOS-CTO: commando intervention

This is where SOS-CTO comes in. Our mission:

  1. Taking the pulse of the context (business processes, quality constraints, Blinko specifications).
  2. Establish a smooth relationship with the stakeholders: Blinko business teams, IT service provider Synesthesia, management.
  3. Analyze existing infrastructure (Cloud, Back, Front).
  4. Offer a plug-and-play technological building block integrating Generative AI into the Blinko ecosystem.

The solution: a multi-agent GenAI orchestrator

A GenAI Integration MVP was developed, tested, and delivered turnkey, to automate business flow with AI:

  • Modular scraping : extraction of articles from specialized sites.
  • Parsing AI (Gemini Flash 2.5) : classification, duplicate detection, brand extraction, advertisers, agencies.
  • Mini-RAG (Retrieval-Augmented Generation): Comparison with the MongoDB Blinko database to disambiguate entities.
  • Fuzzy matching & actions : semi-automatic creation of new entities (brands, agencies).
  • Storage via existing and secure APIs: can be interfaced directly with the Blinko back office.
  • Security & Compliance : GDPR and EU AI Act recommendations integrated from the audit.

👉 Result: a parsing accuracy of 98% on testing, with a processing pipeline that scales frictionlessly.

Implementation: tripartite collaboration

  • SOS-CTO delivered the GenAI brick and the functional demo.
  • Synesthesia integrated it into the Blinko roadmap, adapting the APIs and backend infrastructure.
  • Business teams were able to focus on their core value: analyzing, validating and enriching strategic data.

Everyone wins: Blinko accelerates, Synesthesia maintains control of the back-end, and analysts can finally breathe a sigh of relief.

The strategic challenge: a step towards co-pilot AI

Blinko is now positioned at the forefront of the market:

  • Intelligent automation repetitive tasks;
  • Human quality preserved thanks to targeted reviews;
  • Scalability without an explosion in HR costs.

And tomorrow? A GenAI chat for Blinko customers to directly explore calls for tenders and media competitions. A real platform AI-augmented business intelligence.


At Blinko, pitches are won with creative agencies... but the data battle was won with a backup CTO and a helping hand from Google Gemini.

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