comprehensive database of calls for tender, competitions and budget allocations<\/strong>Result: delighted customers, but... a machine that runs faster and faster.<\/p>\n\n\n\n\ud83d\udc49 The problem: teams are receiving increasingly complex requests, with a requirement for near real time<\/strong>. Quality (human review, manual aggregation, contextual enrichment) is not negotiable. But recruiting, training and maintaining an army of analysts becomes difficult<\/strong>.<\/p>\n\n\n\nThe incumbent IT provider is excellent and competent... but it too is a victim of its own success. It's impossible to deliver in short bursts and in a hyper-iterative mode.<\/p>\n\n\n\n
Brief : market pressure, human bottleneck, strategic risk.<\/strong><\/p>\n\n\n\n
\n\n\n\nThe business case: no compromise on quality<\/h2>\n\n\n\n
Blinko must:<\/p>\n\n\n\n
\n- keep a reliability rate > 98%<\/strong> on data (advertisers, agencies, brands, budgets, categories);<\/li>\n\n\n\n
- absorb one double-digit volume growth<\/strong> without doubling the workforce;<\/li>\n\n\n\n
- deliver insights in hours, not weeks<\/strong>.<\/li>\n<\/ul>\n\n\n\n
Conventional methods are reaching their limits. only logical way out<\/strong> : integrate Generative AI<\/strong>, but in a controlled, orchestrated way, and with an expert eye.<\/p>\n\n\n\n
\n\n\n\nCall to SOS-CTO: commando intervention<\/h2>\n\n\n\n
This is where SOS-CTO comes in. Our mission:<\/p>\n\n\n\n
\n- Taking the pulse of the context<\/strong> (business processes, quality constraints, Blinko specifications).<\/li>\n\n\n\n
- Establish a smooth relationship<\/strong> with the stakeholders: Blinko business teams, IT service provider Synesthesia, management.<\/li>\n\n\n\n
- Analyze existing infrastructure<\/strong> (Cloud, Back, Front).<\/li>\n\n\n\n
- Offer a plug-and-play technological building block<\/strong> integrating Generative AI into the Blinko ecosystem.<\/li>\n<\/ol>\n\n\n\n
\n\n\n\nThe solution: a multi-agent GenAI orchestrator<\/h2>\n\n\n\n
A GenAI Integration MVP<\/strong> was developed, tested, and delivered turnkey, to automate business flow with AI:<\/p>\n\n\n\n\n- Modular scraping<\/strong> : extraction of articles from specialized sites.<\/li>\n\n\n\n
- Parsing AI (Gemini Flash 2.5)<\/strong> : classification, duplicate detection, brand extraction, advertisers, agencies.<\/li>\n\n\n\n
- Mini-RAG<\/strong> (Retrieval-Augmented Generation): Comparison with the MongoDB Blinko database to disambiguate entities.<\/li>\n\n\n\n
- Fuzzy matching & actions<\/strong> : semi-automatic creation of new entities (brands, agencies).<\/li>\n\n\n\n
- Storage via existing and secure APIs<\/strong>: can be interfaced directly with the Blinko back office.<\/li>\n\n\n\n
- Security & Compliance<\/strong> : GDPR and EU AI Act recommendations integrated from the audit.<\/li>\n<\/ul>\n\n\n\n
\ud83d\udc49 Result: a parsing accuracy of 98%<\/strong> on testing, with a processing pipeline that scales frictionlessly.<\/p>\n\n\n\n
\n\n\n\nImplementation: tripartite collaboration<\/h2>\n\n\n\n\n- SOS-CTO<\/strong> delivered the GenAI brick and the functional demo.<\/li>\n\n\n\n
- Synesthesia<\/strong> integrated it into the Blinko roadmap, adapting the APIs and backend infrastructure.<\/li>\n\n\n\n
- Business teams<\/strong> were able to focus on their core value: analyzing, validating and enriching strategic data.<\/li>\n<\/ul>\n\n\n\n
Everyone wins: Blinko accelerates, Synesthesia maintains control of the back-end, and analysts can finally breathe a sigh of relief.<\/p>\n\n\n\n
\n\n\n\nThe strategic challenge: a step towards co-pilot AI<\/h2>\n\n\n\n
Blinko is now positioned at the forefront of the market:<\/p>\n\n\n\n
\n- Intelligent automation<\/strong> repetitive tasks;<\/li>\n\n\n\n
- Human quality preserved<\/strong> thanks to targeted reviews;<\/li>\n\n\n\n
- Scalability<\/strong> without an explosion in HR costs.<\/li>\n<\/ul>\n\n\n\n
And tomorrow? A GenAI chat for Blinko customers<\/strong> to directly explore calls for tenders and media competitions. A real platform AI-augmented business intelligence<\/strong>.<\/p>\n\n\n\n
\n\n\n\n
At Blinko, pitches are won with creative agencies... but the data battle was won with a backup CTO and a helping hand from Google Gemini.<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
Blinko, an innovative advertising intelligence scale-up, faces a major challenge: meeting growing demand while maintaining impeccable quality. With teams under pressure and an IT provider struggling, the solution lies in integrating Generative AI. Discover how SOS-CTO orchestrated a technological transformation, enabling Blinko to automate its processes while preserving human expertise. A step towards the future of augmented business intelligence, where precision and speed are now within reach. Dive into this captivating success story!<\/p>","protected":false},"author":1,"featured_media":1630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"yoast_head":"\n
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